What We Stand For
The Tech Unicorn is not
- … one person to solve all tech and product challenges (”The CTO/CPO will solve it”)
- … a billion valuation company exploiting people and resources for the sake of capital
The Tech Unicorn is a Tribe!
Tribes are organic, equal, respectful, aligned, and self-sustained groups of people able to generate billion-dollar value through impactful work and co-creation of great tech products. For the collective good of humanity and nature.
The Problem
Traditional leadership frequently results in frustration, burnout, and inefficiency, creating a toxic management loop. Founders often fail to communicate their vision effectively, causing decision-making paralysis and misaligned priorities. They know their goals but struggle with execution due to overwhelming dependencies, ending up feeling stuck post-funding. Many startups and even larger companies waste resources on low-value products, perpetuating a cycle of busy work and failure, which harms teams, leaders, and investors. Additionally, the lack of understanding of tech teams leads to the desire of non-tech founders to hire a “tech unicorn” to solve all their issues, leading to low-quality teams doing low-impact work wasting time and money.
The result: The tech industry is riddled with toxic practices and superficial success, demanding a shift towards sustainable, human-centric business models and products, inclusion, and better communication NOW. Therefore, we advocate for self-organizing teams with healthy leadership, clear strategic communication, respect for investors’ money and human rights, focus on impactful work building great products, and providing actionable guidance to navigate these challenges promoting inclusion and sustainable growth.
Every toxic leader started with good intentions
… but lacked well-fitted all-around mentoring in product, tech, and leadership and a supportive environment, where those intentions could flourish.
Our Core Believes
We understand organizations as sociotechnical living organisms able to generate value through co-creation. Therefore, we believe in:
Human-Centric Leadership
We believe in organic leadership that prioritizes empathy, inclusion, and human connection (over rigid, traditional management styles) focusing on the team’s health. This approach leads to higher engagement, better ideas, more innovative solutions and high quality products.
Self-Organizing Teams
Teams that are given autonomy and a clear sense of purpose can achieve remarkable results. We advocate for structures that empower teams to make decisions and take ownership of their work.
Clarity and Communication
Clear communication of vision, mission, strategy and the product direction is essential. When teams understand the “why” behind their work, they can align their efforts and make better decisions faster.
Inclusion and Diversity
Diversity of backgrounds, opinions, and experiences leads to better results. We believe in creating spaces where everyone is heard, and every perspective is valued. Products are built for people by people.
Actionable Guidance
Founders often know what they want to achieve, but struggle with the “how.” We provide actionable, applicable, and hands-on guidance to help them overcome tech and product challenges, prioritize effectively, build a great team, and reach new levels of excellence from day one. Execution is what makes ideas flourish.
Values and Principles
Purpose over Profit
We prioritize meaningful impact and purpose over mere financial gains. Valuation is measured by both impact and revenue potential.
Inclusive and Accessible
We believe in creating inclusive environments that are accessible to everyone, regardless of their background or technical expertise.
Community over Competition
We foster a sense of community and collaboration rather than competition, encouraging teams to support and uplift each other.
Hands-On and Applicable
Our guidance is practical, hands-on, and directly applicable to the challenges faced by founders and their teams.
Raising Standards
We are committed to continuously raising the standards of leadership and organizational practices in the tech industry.
Progress over Perfection
We encourage taking action and making progress rather than striving for unattainable perfection.
Remote First
We embrace remote work as a viable and effective way to build and manage teams, promoting flexibility and work-life balance.
Continuously Improving
We believe in continuous improvement and growth, both for individuals and organizations.
Conscious Capitalism
We advocate for a form of capitalism that is conscious of its impact on society and the environment, bringing the impact back into the equation.
Realistic Expectations
The myth of the “tech unicorn” creates unrealistic expectations. We help founders set realistic goals and build strong foundations for sustainable growth through their teams, business practices and product decisions.
Want to contribute to the movement?
We offer the option to opt out of the toxic cycles and into the new way of building companies and products; with healthy leadership and happy teams, with respect to nature, other people’s money, human rights, true non-performative diversity, and new structures and approaches, that challenge the status quo.
Join our waiting list today and gain free early access to our platform from day one. Together, let’s build a better, more sustainable future for the tech industry.