Build to Grow. Grow to Build.

Hands-On Growth & Experiments Studio for Tech Companies

Build faster, automate smarter, and grow with data - we help you scale product, team, and market share with AI, analytics, and hands-on execution. We build, you grow.

How We Drive Growth with Experiments

We design and run high-impact short-term experiments that quickly unlock growth, eliminate bottlenecks, and build momentum. Every experiment is measurable, practical, and designed to create compounding effects.

Get a steady stream of new users

- We set up automated lead-gen & GTM systems, and fix your positioning so you don't miss out on organic growth

Build a more resilient and effective leadership team

- We embed as fractional CTO/CPO coaches + execution partners to un-bottleneck you and create more productive environments for growth

Gain clarity and build a product that users love

- We build analytics that reveal exactly how users behave and what to build next, no unused features anymore

Eliminate bottlenecks and free up your team for strategic work

- We automate workflows to speed up delivery and reduce manual work.

Why Experiments?

Experiment-First Growth Approach

Turn high-impact short-term POCs into measurable growth. Starting today.

Start small, prove value, scale fast – no need for long projects before seeing results.
Address real growth blockers – whether user acquisition, product-market fit, or scaling the team.
Create an experimentation culture – embedding test-and-learn habits into tech-driven companies.
Powered by expertise + new tech – years of scaling experience, cutting-edge AI, and a pool of specialists to plug in as needed.

What We Do

AI & Automations | Product Analytics | Leadership Enablement | Product Growth

AI Prototypes & Automation

Automate internal and customer-facing workflows using n8n, OpenAI, Claude & more. Build agent-powered tools and prototypes fast.

  • Process automation
  • AI agent development
  • Workflow optimization

Product Analytics

Understand user behavior and make data-driven product decisions.

  • Analytics setup
  • User behavior insights
  • Data-driven decisions

Tech & Team Enablement

We coach, build, and embed with your teams like CTOs/CPOs.

  • Leadership coaching
  • Team scaling
  • Technical guidance

Go-To-Market and PLG Automation

AI-powered lead gen with better ICP targeting, positioning, messaging, and sales workflow optimization.

  • Lead generation automations
  • Clear Positioning and enabled PLG
  • GTM strategy

Automated Product Discovery

We automate insights gathering, analyze user feedback at scale, and accelerate the validation of new features and concepts.

  • Automate feedback analysis
  • Test with data-driven insights and prototypes
  • Identify trends and user needs before your competitors

How We Work

We embed ourselves with your team as hands-on operators or coaches to speed up your growth. Our method is simple: focus on short-term projects with clear deliverables, bringing and implementing the exact solutions you need to make a significant impact quickly. If our partnership creates a powerful synergy, we're ready to continue building on that momentum.

AI-native & automation-first projects
Real traction, not just advice. Based on data.
Fractional CPO/CTO-style engagements
Embedded delivery teams or coaching pods
Weekly syncs, async reporting, dashboards and more
n8n
n8n
AI
OpenAI
C
Claude
MP
Mixpanel
A
Amplitude
PH
PostHog
GA
Google Analytics
L
Lovable
B
Bolt.new
J
Jira
M
Miro
W
Workato
Z
Zapier
M
Make
A
Airtable
N
Notion
n8n
n8n
AI
OpenAI
C
Claude
MP
Mixpanel
A
Amplitude
PH
PostHog
GA
Google Analytics
L
Lovable
B
Bolt.new
J
Jira
M
Miro
W
Workato
Z
Zapier
M
Make
A
Airtable
N
Notion

Our 360° Growth Model

Internal and external growth must happen together for the best results. We can focus on just one area if your company can handle the rest, or we can deliver the whole 360° step by step, with clear and fast results. This is how we achieve data-driven value creation.

Internal Growth

Process automation
Product delivery acceleration
Leadership & team coaching
Engineering and product excellence

External Growth

Automated lead generation
AI agents for GTM
Smarter positioning through product usage data
Prototyping & faster product-market fit

Product Analytics-First Approach

Turn user data into product growth.

We implement and integrate powerful analytics platforms like Mixpanel, Amplitude, PostHog, Google Analytics, and others to help you:

Track what matters
Optimize funnels & retention
Validate your ICP with usage data
Make confident, data-driven decisions
Build smarter roadmaps

Who We Work With

Startups & scale-ups that want to move fast and smart

Seed to Series C + established tech companies
AI-native or automation-ready
Looking for fractional product/tech leadership
Need operational speed + strategic clarity
Want analytics to inform growth
Looking to make sense of data and grow faster with new technologies available on the market

Why TUB?

🚀

Execution + Strategy

We build alongside you, not just advise

🤖

AI-Native Builders

Real agents, real automation

📊

Analytics First

Make decisions with confidence

🧠

Leadership Support

CTO/CPO-level guidance, coaching, and hands-on help

🧩

Modular Engagements

Start with a prototype, pilot, or deep-dive

💼

Platform Partnerships

Fast setup, best practices with analytics & automation platforms

Our Work

Real results with real companies - from startups to enterprises

BOX ID Transport Logistics

B2B SaaS Startup

Summary:

Improved the product development process through stronger cross-functional communication, customer alignment, and faster software iteration.

What we delivered:

Product & engineering syncs, discovery processes, agile coaching, cloud infra, leadership coaching.

What we did:

  • Interviewed various teams (product, engineering, sales etc.) to spot communication gaps.
  • Introduced product syncs, retrospectives, clarified engineering pain points.
  • Established interim product management for a mobile app.
  • Advised on infrastructure-as-code, CI/CD, business certification readiness.
  • Organized remote workshops to align product vision.

Result:

More alignment, autonomy, faster iteration.

BRYTER Legal Tech

B2B SaaS Scale-up

Summary:

Transitioned from manual deployments to continuous deployments to improve efficiency, code quality and growth.

What we delivered:

Engineering strategy, deployment strategy, UX, test automation, monitoring, incident processes.

What we did:

  • Created a "Developer Experience Team" to address deployment issues and ownership.
  • Rotated deployment responsibility among teams under QA oversight.
  • Migrated end-to-end tests from Python/Selenium to TypeScript + Playwright.

Result:

Reduced lead times, better visibility, improved developer ownership and product quality.

Robin Cook Food Delivery

B2B SaaS Startup

Summary:

Streamlined planning and task management to reduce overhead and increase focus.

What we delivered:

Leadership coaching, OKRs, project management, DevOps consulting etc.

What we did:

  • Analyzed existing planning sessions and task visibility.
  • Shifted from long quarterly planning to shorter, more continuous planning.
  • Visualized workloads & identified bottlenecks.
  • Prioritized key product increments.

Result:

Changed from two-week planning periods to half-week, identified and eliminated inefficiencies, achieved best quarter yet.

TheyDo Journey Mapping

B2B SaaS Startup

Summary:

Helped CTO grow engineering teams while preserving culture, by developing internal leadership rather than hiring externally.

What we delivered:

Coaching for CTO, hiring strategy, engineering strategy.

What we did:

  • Interviewed team members to understand culture & structure.
  • Advised whether to hire external managers vs promoting internally.
  • Supported decision-making process.

Result:

Chose to develop senior engineers into leaders; this supported success in their Series B funding round (2024).

PAYONE Payment Service Provider

Scale-up

Summary:

Modernized deployment & development practices, especially for fraud prevention, improving speed, reliability & responsiveness.

What we delivered:

Engineering strategy, process automation, technical coaching, backend dev, risk management etc.

What we did:

  • Built remote team.
  • Made deployments more frequent (weekly).
  • Automated database migrations & large portions of deployment steps.
  • Decoupled services and moved to independent virtual servers to reduce risk.

Result:

~25% improvement in operational efficiency, better customer satisfaction, more agility.

Dräger Health Care + Safety

Large Corporate

Summary:

Raised engineering quality & performance for safety-critical systems, introduced modern software dev practices and strong testing.

What we delivered:

CI pipelines, software design training, automated testing, version control, agile coaching, rapid prototyping IoT/cloud.

What we did:

  • Trained teams on modern dev & testing practices.
  • Built automated build & test pipelines.
  • Prototyped cloud connectivity for gas detection systems for predictive maintenance.

Result:

Higher speed, better quality, successful gearing up for certifications and cloud-based safety/productivity features.

Undisclosed Client – ESG Reporting Tool

Large German Producer of Metal Constructions

Summary:

Built a scalable ESG reporting platform with good UX, while also enhancing team product practices.

What we delivered:

Workshops, consulting, documentation around product strategy, operations, team development.

What we did:

  • Did product-market fit research to find key features.
  • Focused on scalable & customizable reporting filters.
  • Upskilled ~10 product teams, improved decision-making delegation.

Result:

Platform well aligned with user / market needs, more autonomy in teams, clearer processes & operations.

Undisclosed Client – Enterprise Collaboration Platform

Largest SEO Analytics Provider

Summary:

Acted as interim product lead to define & launch collaboration tools (messaging, file sharing), improve UX, and build discovery / product / stakeholder processes.

What we delivered:

Product strategy, roadmap, design collaboration, stakeholder management, user research/discovery, operations.

What we did:

  • Workshops & surveys to pinpoint feature set.
  • Created wireframes & prototypes, usability testing.
  • Applied Agile with cross-function meetings; phased rollout; set up performance metrics.
  • Trained team on prioritizing via user feedback.

Result:

Improved communication & productivity, better product-feedback loops, smoother rollout and early stage success (beta).

List of Automations

Real automations we build and implement for our clients

General Operations & Data Management

  • Knowledge Base Aggregation (Single source of truth)
  • Automatic Knowledge Base Reviews
  • Invoice / Receipt Ingest and Categorization
  • Website Form connection to Third-Party tools
  • Tool Integrations

Sales, Marketing & Customer Engagement

  • Prospect/Lead Research, Enhancement, Evaluation and Customized Outreach (AI enhanced)
  • Automatic E-Mail-Follow-Up generation
  • Member Onboarding / Member Pass Generation
  • Customer Onboarding

Product & Engineering

  • Continuous Integration/Deployment Pipelines
  • Developer Experience Bots

Product Analytics Automations 📊

  • Automated Product Analytics Data Ingestion and Cleaning
  • Scheduled Performance Reporting and Alerting
  • Automated Cohort and Segment Creation
  • Automatic A/B Test Results Reporting

Automated Product Discovery Automations 💡

  • Aggregated Feedback Loop (Idea Collection)
  • Automated Feedback Tagging and Categorization
  • Prioritization Score Calculation
  • User Interview Scheduling and Transcription

Information Processing

  • Meeting Transcript Summarization

About TUB

We are builders, not just consultants.

TUB was founded by ex-CTOs, CPOs, and product builders who have scaled tech companies from MVP to millions. We know the pain of growing too fast - and how to build sustainably with automation, analytics, and execution.

What We Believe:

Strategy without delivery is useless
Automation should reduce complexity, not add to it
Growth happens from the inside out
Coaching is stronger when paired with doing

Let's Talk Growth

Book a call to see how we can accelerate your product, team, and market growth - hands-on.

Send us a message at team@techunicorn.builders

Or send us an email directly:

team@techunicorn.builders